Growth & Metrics

Are you ready to unlock the power of data and drive sustainable growth for your SaaS business?...

Struggling with email conversion rates? Check out Isioma Ogwuda's step-by-step guide to the perfect email marketing cadence....

In this blog, we will dive deep into the world of simple yet highly effective optimization strategies tailored explicitly to SaaS products....

Johanna Bauman, CMO at PubMatic, demonstrates how we can marry two of the most pressing issues of the current age: inclusivity and sustainability....

In the evolving SaaS landscape, building an online community can really be the key to unlocking sustainable growth. Find out how you can unlock that growth in five simple steps....

The most successful SaaS startup founders are able to disrupt the game and find innovative ways to grow and scale your business effectively. We delve into them here....

If you’re aiming to build a sustainable growth engine in your startup, the first thing you need to do is define what you mean by growth. Let me put on my teacher hat and tell you what I mean....

It’s the dawn of a new year, and as you prepare to face the challenges of 2023, we’ve got your back. How? By arming with all of the top actionable strategies from last year....

It’s time to look in the mirror, be honest with yourself, and confront the elephant in the room: do you want to be the best you can be, or be another product marketer merely making up the numbers?...

Net Promoter Score (NPS) is a powerful tool for product and marketing teams. Leveraging NPS helps you (A) get closer to customers, (B) benchmark your business against the competition, and (C) understand how your products are perceived - including deficiencies in the current setup....

When you first launch a SaaS product, your team will likely undergo an exceptionally tense, constant battle of priorities. The possibilities are endless with a minimally viable product (MVP), a few core clients, and a growing list of tasks to tackle....

I understand that every company in every domain views and uses KPIs and metrics in a slightly different way. While I'm going to talk to you about how I leverage them in my work, don’t feel this is the only way you can do it....

I want to help you to be the best in SaaS, but what does it mean to be the best, and how do you know if you’re on the right track?...

We wanted to seek wisdom from five CS leaders on how they view their role and how to measure its success in boosting customer retention....

At Klarna, we’ve certainly built up our credibility in terms of utilizing growth. Don’t believe me? Well, we managed to go from 500,000 to 5 million users in one year....