This article is taken from a talk given at Future of SaaS festival 2020, when Jon Chang was Head of  Shopping Growth at Klarna.

At Klarna, we’ve certainly built up our credibility in terms of utilizing growth. Don’t believe me? Well, we managed to go from 500,000 to 5 million users in one year.

In this article, I’m going to show you how we did it. Hopefully, I can provide you with some first-hand insights that will allow you to put strategies in place for your own growth.  

Here’s a break down of our main talking points :