With a subscription-based model, the power is well and truly in the hands of the customer, and if you want to stop customers from churning, you need to arm your org with an army of empathy experts....

When you first launch a SaaS product, your team will likely undergo an exceptionally tense, constant battle of priorities. The possibilities are endless with a minimally viable product (MVP), a few core clients, and a growing list of tasks to tackle....

I understand that every company in every domain views and uses KPIs and metrics in a slightly different way. While I'm going to talk to you about how I leverage them in my work, don’t feel this is the only way you can do it....

In the lead up to the women in SaaS summit 2022, we’ll be hearing from a whole host of women SaaS leaders on some of the most challenging topics facing women in SaaS today...

Customer centricity is a culture in the workplace that hinges on creating the best experience for the customer, which in turn, generates brand loyalty....