Hi, I'm Nick Knuppe, Product Marketing Lead at Mollie, and I’m going to talk you through a topic I'm extremely fanatical about: Go-to-market – more specifically, how to launch an API into a market (or several markets) and keep it there....

Building a successful SaaS org isn’t just about growing your customer base, it's also about creating a firm foundation of trust with your existing customers to ensure solid retention...

The thoughtful implementation of AI-enabled customer success platforms can greatly enhance Customer Success Managers’ (CSM) ability to maximize the value of customer data and ultimately help reduce churn and improve the overall health of client relationships....

Valentina Thörner, Head of Remote and Support Quality at Klaus, maps out how to introduce strategic change in SaaS product teams....

It’s no secret that Product Marketers wear many hats. That said, one of (if not THE) most important things your company will rely on you to do -- is to bring their new product and service offerings to the market....

There are many ways to measure the growth of a business. But while you might want to focus on something like revenue, profit margins, brand awareness, or lead conversions as a CMO, at the end of the day there's one thing a company needs to grow more than anything: customers....