Marketing

The best reps are always taking calculated risks to sell outside the ICP. They're always trying to find that next buyer, next industry, and next use case where your product doesn't quite fit....

Here, we’re gonna show you how to structure your marketing teams to achieve maximum synchronicity....

We all want our SaaS orgs to run like a well-oiled machine. But what does that look like in practice? In economically turbulent times, it’s important that SaaS leaders are investing in marketing efforts that are going to lead to long-term, sustainable growth....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience....

It’s no secret that Product Marketers wear many hats. That said, one of (if not THE) most important things your company will rely on you to do -- is to bring their new product and service offerings to the market....

These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services....

A high-functioning SaaS org is like a well-oiled machine. And what do you need to keep it running? That’s right. The ideal set of tools....

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong....

Based on feedback from the product marketing community, we created a list of 25 of the most important skills that PMMs should be taking into 2022....

There’s no doubt, product-market fit is the first rung on the ladder of success for any SaaS company, but how do you get it? How do you know when you have it? And who should be responsible for driving it? Ovi Negrean, Co-Founder and CEO at SocialBee answers all these questions and more....

Tamara Grominsky, Chief Strategy Officer at Unbounce, outlines a dynamic strategy for building an awesome product marketing team....

You've identified target accounts and created tailored content. But how do you deliver it effectively to your target ABM audience?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Liam Martin, CMO and Co-Founder of Time Doctor, discusses the future of remote working, what it means to CMOs, and what they need to build a successful remote marketing team....

B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....