Marketing

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

Despite the rising competition from social media, email marketing continues to be one of the most effective tools for B2B marketing. It’s great for product awareness and generating new leads, but also for boosting customer retention....

Trying to move your team into agile marketing but worried that you need to retrain everyone? Or completely flatten your department’s structure? Or lay off half of your team? Don’t panic! There’s no need for layoffs or completely changing your department’s structure....

Maya Grossman, VP of Marketing at Canvas shared her views on the value of diverse teams, her hiring best practices to get it right, how to go about getting stakeholder buy-in, and more....

Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, common reasons for misalignment, and the nature of the relationship between the teams at Saleswhale....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

Priscilla Tenggara, Senior Product Marketing Manager at Sellics, discusses: how to determine if your current positioning is working, tips for running ads on social media, examples of positioning done right, plus more....

Blogging is more than just sharing company news, events, or updates with your users. When it’s done properly, it can elevate you to thought-leader status and establish your service as the authority in your industry....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...

In this article, we’ll be sharing 20 important metrics for SaaS marketing, ranging from acquisition metrics to monetization metrics. We’ll explain what each metric is, how they can be tracked, and most importantly, why they should be tracked....

The process of defining and grouping consumers into subsets based on attributes like need, want, and motivation, helps you make more actionable and informed decisions about who to reach with the right content at the right time....

The 4 P’s of marketing is a well-known concept that summarizes the 4 basic elements of a marketing strategy: but is it still relevant in the digital age?...

Join us on Wednesday, March 17th for an exclusive AMA with Sharon Biggar, VP of Marketing at Hotjar. She'll answering all of your burning questions on why brand marketing should be more data-driven, so come prepared to find out some exciting insights....

What's the difference between product-led, sales-led, marketing-led, and customer-led growth? We're here with an overview that displays the best approach for your business....

Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief history of sales enablement and what it entails, before detailing how best to approach sales training...