Marketing

Based on feedback from the product marketing community, we created a list of 25 of the most important skills that PMMs should be taking into 2022....

There’s no doubt, product-market fit is the first rung on the ladder of success for any SaaS company, but how do you get it? How do you know when you have it? And who should be responsible for driving it? Ovi Negrean, Co-Founder and CEO at SocialBee answers all these questions and more....

You've identified target accounts and created tailored content. But how do you deliver it effectively to your target ABM audience?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Liam Martin, CMO and Co-Founder of Time Doctor, discusses the future of remote working, what it means to CMOs, and what they need to build a successful remote marketing team....

B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

Despite the rising competition from social media, email marketing continues to be one of the most effective tools for B2B marketing. It’s great for product awareness and generating new leads, but also for boosting customer retention....

Trying to move your team into agile marketing but worried that you need to retrain everyone? Or completely flatten your department’s structure? Or lay off half of your team? Don’t panic! There’s no need for layoffs or completely changing your department’s structure....

Maya Grossman, VP of Marketing at Canvas shared her views on the value of diverse teams, her hiring best practices to get it right, how to go about getting stakeholder buy-in, and more....

Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, common reasons for misalignment, and the nature of the relationship between the teams at Saleswhale....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

Priscilla Tenggara, Senior Product Marketing Manager at Sellics, discusses: how to determine if your current positioning is working, tips for running ads on social media, examples of positioning done right, plus more....

Blogging is more than just sharing company news, events, or updates with your users. When it’s done properly, it can elevate you to thought-leader status and establish your service as the authority in your industry....

Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs...