Marketing

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong....

Based on feedback from the product marketing community, we created a list of 25 of the most important skills that PMMs should be taking into 2022....

There’s no doubt, product-market fit is the first rung on the ladder of success for any SaaS company, but how do you get it? How do you know when you have it? And who should be responsible for driving it? Ovi Negrean, Co-Founder and CEO at SocialBee answers all these questions and more....

You've identified target accounts and created tailored content. But how do you deliver it effectively to your target ABM audience?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

Liam Martin, CMO and Co-Founder of Time Doctor, discusses the future of remote working, what it means to CMOs, and what they need to build a successful remote marketing team....

B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....

I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....

In this article, we walk through how to monitor competitive activity and turn that intelligence into an actionable product marketing strategy....

Despite the rising competition from social media, email marketing continues to be one of the most effective tools for B2B marketing. It’s great for product awareness and generating new leads, but also for boosting customer retention....

Trying to move your team into agile marketing but worried that you need to retrain everyone? Or completely flatten your department’s structure? Or lay off half of your team? Don’t panic! There’s no need for layoffs or completely changing your department’s structure....

Maya Grossman, VP of Marketing at Canvas shared her views on the value of diverse teams, her hiring best practices to get it right, how to go about getting stakeholder buy-in, and more....

Saleswhale’s Catherine Farley, Director of Marketing, and Brandon Gargan, Director of Sales, discuss bridging the gap between the two, common reasons for misalignment, and the nature of the relationship between the teams at Saleswhale....

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

Priscilla Tenggara, Senior Product Marketing Manager at Sellics, discusses: how to determine if your current positioning is working, tips for running ads on social media, examples of positioning done right, plus more....