Marketing

So you have an awesome SaaS product. That's great, but to get the message out there, you gotta have a solid GTM strategy. We lay out the essential steps here....

Daunted by the prospect of AI? Don't be. We show you how to utilize AI to augment your content marketing vision....

Want to turn your hand to both B2B and B2C marketing, check out the key differences right here....

We’re taking you through the steps you need to not only reach your customers through email marketing, but convert them into paying customers....

With a solid SaaS content marketing strategy, you can attract high-quality leads. Find out how right here....

The best reps are always taking calculated risks to sell outside the ICP. They're always trying to find that next buyer, next industry, and next use case where your product doesn't quite fit....

Here, we’re gonna show you how to structure your marketing teams to achieve maximum synchronicity....

We all want our SaaS orgs to run like a well-oiled machine. But what does that look like in practice? In economically turbulent times, it’s important that SaaS leaders are investing in marketing efforts that are going to lead to long-term, sustainable growth....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience....

It’s no secret that Product Marketers wear many hats. That said, one of (if not THE) most important things your company will rely on you to do -- is to bring their new product and service offerings to the market....

These days, the marketers behind nearly every brand on Earth are being told to “find their purpose”—their reason for existence that transcends their products and services....

A high-functioning SaaS org is like a well-oiled machine. And what do you need to keep it running? That’s right. The ideal set of tools....

Think marketing is all about your customers? According to Tim Parkin, marketing advisor to a portfolio of multimillion-dollar brands, you're thinking about it all wrong....

Based on feedback from the product marketing community, we created a list of 25 of the most important skills that PMMs should be taking into 2022....

There’s no doubt, product-market fit is the first rung on the ladder of success for any SaaS company, but how do you get it? How do you know when you have it? And who should be responsible for driving it? Ovi Negrean, Co-Founder and CEO at SocialBee answers all these questions and more....