What are GPTs and how can you use them to scale your SaaS organization?

ChatGPT is back, shaking up the AI scene once more! If you're a SaaS leader, brace yourself for an exciting new chapter in AI innovation. OpenAI made a splash at its first-ever DevDay conference in San Francisco, introducing GPTs.

But what does that mean for you? It means creating your own specialized, customizable version of ChatGPT. And in an age where customers want that personal touch more than ever – and the demand is bigger than ever – we don’t have to tell you what a huge deal this is. In a nutshell; we’re talking about customizable messaging at scale.

But it doesn’t stop at messaging and positioning. GPTs have the potential to enhance every aspect of your SaaS org. Let’s break down:

What are GPTs
How to make your own GPTs?
Product management
GPTs and customer success
GPTs and SaaS sales
GPTs and product marketing
GPTs and SaaS operations

To put it simply, GPTs are like personalized versions of ChatGPT. And the best part is: You don't need to be a coding wizard to create them! You can tailor ChatGPT to your specific needs, giving it special instructions, more knowledge, and predefined actions – all without breaking the rules, of course.

On top of this, you can share your customized ChatGPT with others once it's ready. Soon, there will be a ChatGPT store where you can publish your version and earn a share of the sales when people use it, with the most popular ones getting extra attention.

But here's the deal – this feature will be available exclusively to ChatGPT Plus subscribers, priced at $20 per month. You'll access it through the GPT store. These customized GPTs will have web access and a place to upload data, so you can connect them with services like email, Canva, or Zapier.

Security is a top priority, so don't worry. Creators won't see how people are using their customized chats, and GPT will keep an eye on all conversations to make sure they're safe.

Customers have been asking for this kind of customization for a while now. No more keeping ready-made prompts to copy and paste. It's time for your very own programmed GPT that fits your needs like a glove, giving you more control.How to make your own GPT Looking for a guide to create your own GPT? We've got you covered.

Simply follow these steps:

Sign in to chat.openai.com.
Navigate to the Explore section in the sidebar.
Select "Create GPT."
On the Create page, input your instructions into the message box, ensuring they’re specific enough for the results you want.
Click "Configure" for further customization options.
After customization, click "Save" and choose how you want to share your creation.
Finally, click "Confirm."

If you've crafted something you're not satisfied with, don't worry. You can start fresh by following these steps:

Go to the Explore section in the sidebar.
Locate the GPT you want to delete and click on the More (...) icon next to it.
Choose "Delete GPT."
Confirm the deletion by clicking "Delete GPT" again in the confirmation window.

Now let’s dive into the ways that ChatGPT can help you, whether you're in marketing, sales or product, find out how GPTs can give your role the boost it needs.

How can GPTs help you with product management?

Product managers are responsible for identifying market needs, developing and launching products, and continually improving them. To excel in this demanding role, PMs are increasingly turning to AI solutions to streamline their decision-making processes, enhance productivity, and ultimately drive success.

So, how would customized AI benefit them even more? What gift has ChatGPT just given everyone? Customized AI refers to the development and implementation of AI solutions that are specifically tailored to the unique needs and goals of a product management team.

These solutions can range from AI-powered tools that aid in market research and product development to AI-driven analytics platforms that provide real-time insights.

Boosted data analysis

Product managers are data wizards, and their secret weapon is customized AI. Imagine this: AI tools that do the heavy lifting of collecting, processing, and analyzing data.

With the magic of machine learning, product managers can conjure up insights into what customers love, where the market is heading, and what competitors are up to. It's not just a time-saver; it's a precision tool for making spot-on data-driven decisions.

Predictive analysis

With customized AI in their corner, product managers can become expert forecasters. Picture this scenario: GPTs crunching historical data, spotting hidden patterns that even eagle-eyed humans might miss. This predictive superpower lets product managers fine-tune product development and marketing plans, making every resource count and paving the way for a super-efficient product roadmap.

Tailored customer delights

The power of GPTs allows product managers to create personalized customer experiences. Customized AI takes the reins, analyzing user behavior and preferences to serve up recommendations and content that hit the bullseye. It's the recipe for boosted user engagement and satisfaction.

With a deeper understanding of their audience, product managers can make savvy choices about product enhancements to keep customers coming back for more. Efficient resource allocation

Customized AI can help product managers optimize resource allocation by providing insights into which projects, features, or markets are likely to yield the best returns. This ensures that the team's efforts are focused on high-impact areas, improving efficiency and reducing the risk of misallocated resources.

Agile Development

AI-powered project management tools can keep tabs on progress, spotting bottlenecks, and offering real-time adjustments. The result? Lightning-fast iterations, sharper decision-making, and the ability to sprint with market changes like never before.

Keeping an eye on your competition is a must for product managers. With tailored AI solutions, you can automate the task of keeping tabs on what your rivals are up to, their pricing tactics, and where they stand in the market. These nifty tools send you updates and alerts, giving product managers the edge they need to stay ahead and tweak their strategies right on time.

How can GPTs help you with customer success?

It’s not enough anymore to simply address customer concerns as and when they arise. Customers today expect SaaS professionals to take an active interest in their problems.

That’s where customer success comes in: it’s a proactive method of anticipating customer needs and building that essential pillar of trust between customer and org.

-But how do you tackle those complex tasks while still being able to resolve more basic, fundamental problems that customers face in those early days of onboarding? Enter GPTs. Here’s how they're going to help you master the customer success game.

Automated responses

Think of it this way: GPTs can help you set up chatbots or email templates that give lightning-fast answers to those everyday questions your customers keep asking. It's like having your own AI assistant handling the routine stuff, so you can dive into the trickier cases and really make an impact.

Enhanced customer insights

GPTs can sort through all that unstructured text to uncover the juicy insights. This way, you can spot trends, find out what's bugging your customers, and pinpoint areas where your product or service could use a little extra love and attention.

Building a customer knowledge base

GPTs are pretty handy when it comes to creating articles and documentation for your knowledge base. They can reel out helpful guides and answers to common customer questions. The cool thing is, this makes it super easy for customers to find the info they need on their own. Plus, it's like having a 24/7 support team, so you end up getting fewer support inquiries to deal with. It's a win-win!

Gathering customer feedback

We all know the indispensable value of customer feedback, and often, just making sense of feedback and implementing it into your strategy can be an uphill climb. Good news: GPTs can do much of the heavy lifting here.

They can whip up surveys in no time and then analyze the feedback you get. This way, you can spot areas where you need to make improvements faster than ever. It's all about making things easier and more efficient, so you can put more time into the work that really matters: using that feedback to make real changes to your strategy.

Natural language processing (NLP)

Think AI lacks that essential human touch? Think again. With NLP, your GPTs will dive into customer feedback and pick up on all those subtleties in how people express themselves. So, when you're dealing with customer concerns you can respond with the perfect words, showing you really get what they're saying. It's all about talking and making them feel understood!

How can GPTs help you with SaaS sales?

When you think of successful salespeople, what qualities immediately spring to mind? Resilience? Tenacity? How about compassion and empathy? The truth is, more successful sales reps will be able to show empathy to really connect with prospects and understand them.

Now, AI can’t give you that same level of human touch, but it can give you that essential insight into your prospect needs and behaviors. The customizable potential of GPTs has only increased that potential. Here’s how!

Automated lead generation

Finding ideal leads can be a real chore for sales reps, but GPTs can help identify potential leads by analyzing data from various sources. They can scour social media, forums, and other online platforms to find individuals or businesses that match your ideal customer profile, saving you time in the lead generation process.

Personalized outreach

The average SaaS sales rep manages to close 22% of deals, meaning that you’ve gotta be able to generate as many leads as possible to hit your KPIs. What does this mean? A whole lot of outreach! But with the huge number of messages you’re going to be sending out, how do you maintain the human element?

GPTs can assist in crafting personalized outreach emails and messages for your leads. By tailoring your communication to each prospect's specific needs and pain points, you can increase the chances of a positive response and engagement.

Sales collateral creation

Prospects today want to see evidence of your product’s use case. Or to put it plainly, they want to know exactly how your product can help them.

GPTs can generate sales collateral, such as product descriptions, sales presentations, and case studies, that can be customized for different prospects. This ensures consistency in your messaging and saves time in content creation.

Sales forecasting

If you’re a sales leader, you’ve got to give your army of reps clear targets, or your team starts to get seriously disincentivized. GPTs can assist in sales forecasting by analyzing historical data and market trends. This helps you make more accurate predictions about future sales, allowing for better planning and resource allocation.

How can GPTs help you with product marketing?

With the sheer oversaturation of information pulling consumers in all possible directions now, it’s more important than ever that product marketers are hyper-focused in their outreach and positioning.

But human research capability is limited, so why not leverage the capabilities of AI to ensure your message is reaching those most likely to convert? This is just the tip of the iceberg in terms of how GPTs can make the day-to-day work of product marketers easier. Let’s dive in deeper here.

Market research

Market research is an essential cornerstone in any successful marketing campaign. But with the intense demands of your job, it can be a strain to carry out detailed research with efficiency. Efficiency is really the key word here. GPTs can analyze large volumes of market data, customer reviews, and competitor information and draw insights at pace.

They can help you identify market trends, customer sentiments, and competitive insights. And it goes without saying that these insights are crucial for shaping your product marketing strategies.

You need to know who your product is designed for, what their pain points are, and how you're going to distinguish your product in an oversaturated SaaS market.

Persona development

GPTs can assist in creating detailed buyer personas by analyzing customer data. This helps you understand your target audience better and tailor your messaging and campaigns accordingly.

Here’s the thing: The needs of your customers are not static. They’re going to change depending on the point they’re at in their customer journey, the time of year, their seniority in their career, along with many other factors. As a result, persona research needs to be carried out consistently and intensively. This is where GPTs step in to shoulder some of the burden.

Email marketing

How many times a week do you ignore generic emails from folks trying to sell you stuff? Research from Mckinsey shows that at least 35% of emails go unopened. But given the sheer number of email campaigns you're going to be spearheading as a product marketer, how can you ensure that level of personalization that yields results.

GPTs can help craft personalized email marketing campaigns. They can generate subject lines, email copy, and even segment your email lists to ensure that your messages are highly relevant to each recipient.

Competitive analysis

You know the competition out there is fierce, and in order to compete with and surpass your competitors, you’re going to need to know how your competitors are falling short. GPTs can analyze and summarize competitor strategies, product features, and customer feedback. This information can help you position your SaaS product effectively in the market and highlight your unique value proposition.

How can GPTs can help you with SaaS operations?

When it comes to SaaS operations, GPTs can free up time by taking care of those arduous, repetitive tasks, help you make smarter decisions by crunching data, beef up your security, and make sure your resources are utilized in the right way. But remember, it's crucial to handle these AI tools with care, ensuring they align nicely with your goals and keep your data safe and sound. Let’s get in to more depth now.

Automated data entry and reporting

GPTs can automate data entry tasks by extracting information from emails, documents, or other sources and populating databases or spreadsheets. They can also generate reports and summaries based on predefined templates, saving time and reducing errors.

Predictive maintenance

How much valuable time is wasted putting out fires when you could be conjuring new, innovative solutions? GPTs can analyze historical data and sensor readings to predict when equipment or infrastructure may require maintenance. This proactive approach can help you schedule maintenance tasks more efficiently and minimize downtime. Less time fixing bugs, more time improving your product.

Resource allocation and capacity planning

As your org expands and grows, you have to be able to accommodate higher demand. GPTs can analyze usage patterns and resource consumption to assist in capacity planning. This helps ensure that your infrastructure can handle increased demand and that resources are allocated efficiently.

Security threat detection

When ensuring good customer retention, trust is key. At the very least, customers need to feel like sensitive data is safe. It’s a pretty fundamental demand, but it can be more challenging than you’d expect. GPTs can assist in identifying security threats and anomalies in system logs and network traffic. They can help you detect potential breaches or vulnerabilities more quickly, enhancing your cybersecurity efforts.

Wrapping up

The latest AI innovations have demonstrated that AI can complement rather than hinder the essential human touch that SaaS companies require to elevate their products. The key to rapid and efficient scaling lies in leveraging AI to handle routine yet crucial tasks, freeing up space for human creativity.

With GPT's customizable capabilities, there's no better time to discover the ideal synergy between AI's automation and our capacity for innovation. Don't lag behind the curve; gain a competitive edge in this exciting new era of AI.

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