In this article, I’ll discuss making your SaaS company attractive for investment, sharing the reasons why investors love SaaS and what makes a winning SaaS business, how to make your business attractive for investment, and mistakes I’ve seen and how to avoid them.

My name's Edward Keelan and in this article, I'm going to be talking about making your SaaS company attractive for investment. I'm an Investment Director within the Octopus Ventures team at Octopus.