Richard Bracchi

Creating and launching a product is one thing but developing and improving it is another. One of the best ways to do this is by absorbing as much feedback as possible through Customer Advisory Boards (CABs) and customer feedback loops....

Transforming a company to a product-led approach is no easy task. Especially when your first job is building out the product department itself....

Product-led growth has emerged as more than just a viable go-to-market strategy, it has exploded across industries and is gaining even more traction in 2021....

For freemium models adopted by a growing number of SaaS companies, onboarding is the frontline in the battle for the upsell....

Having worked in sales as well as other areas of the industry, his insights shone a light on how best to work together and get the most out of everyone’s skill sets....

Speaking at the Sales Enablement Summit in San Francisco, Nick Salas explained the significant impact bringing each department together through aligning the metrics of the business had on his team at Workfront....

Stacey Wells Justice gave a fascinating insight into the world of sales enablement from her unique perspective. Having worked in the sales marketing team, she went on to create a new enablement team at Workfront....

Brenda Harris, Senior Sales Enablement Manager at Oracle gave a brief history of sales enablement and what it entails, before detailing how best to approach sales training...

I'm going to give you some areas that you can focus on to either help your team roll out a plan, that you should be focused on when implementing a training or going into some sort of presentation....

From observations on the changes in the role over the past ten years, to fantastic insights on how to get your reps hitting quota, Steve's masterful take on sales enablement is one to really sink your teeth into....

Shilpa Prasad gave a great talk on the problems facing a small startup like hers, YouNoodle, in the context of sales enablement, sales leadership and the overall world of sales....

Stepping into a new sales enablement role is tough. Even if you'd had great successes in the past, one size certainly does not fit all. Kira Greer has a career spanning almost 20 years in sales roles. In that time, she's made some mistakes and shared them with us at the San Francisco SES....

Bruce Campbell has built a Sales Republic. Speaking at the San Francisco SES, Bruce explained what is meant by that term, why he sees sales enablement in this context, and how he executed his very own sales enablement republic....

Pere Codina believes battle cards, when utilized correctly, can help close deals. Talking us through what makes good enablement content, Pere highlights that information has to be current and easily accessible to your reps....

Sapphire Reels took us through a case study and provided practical tips for scaling sales enablement to win the hearts of your sellers while driving the right value-selling behaviors....