Charley Gale

Want to turn your hand to both B2B and B2C marketing, check out the key differences right here....

Every product marketer should always have customer needs at the forefront of their mind, whilst also focusing on how they can optimize the customer experience....

OMO, or fear of missing out, is an acronym for a psychological worry that’s been ingrained in the human psyche for as long as we can remember. Coined in 1996, FOMO is a term used to describe the stress people experience when they realize others are potentially having more fun than them....

For as long as humans have been around, storytelling has been an integral part of life. It’s an incredibly valuable way of building connections with others, making things memorable, and communicating in a way that keeps people engaged....

Based on feedback from the product marketing community, we created a list of 25 of the most important skills that PMMs should be taking into 2022....