Membership content

My name is Pablo Garcia Cano, and I'm a senior product marketing manager at Auctane. I'm thrilled to be here to share with you what I’ve learned about how to build and track the metrics that will bring the most value to your customers....

At some point, every startup understands that it needs to get security compliant, whether that’s with SOC 2, ISO 27001, GDPR, CCPA, or CMMC – the frameworks are countless....

Many of you have probably heard of Calendly. We’re experiencing hyper-growth right now, but how have we built our enablement function to keep up with this growth, and what does it look like today? Stick around and I’ll tell you....

The world has evolved rapidly over the last few years, and that’s not going to stop. We all need to be thinking about the changes we can expect to see in the coming years, and how we as SaaS leaders can prepare for them....

As someone who came from academia, rather than a SaaS background, I’m well aware of how people from different industries can bring new skills to the world of SaaS. Through my first-hand experiences, I’m going to demonstrate how this is possible....

In this article, I’m going to show you how to create a more personalized experience for your customers. There are many different factors that go into this, but don’t worry, I’m going to break it down into a few easy-to-digest talking points...

In this article, I’m going to share some stories from my fundraising career that I've never shared anywhere else. Each story comes with a lesson I learned along the way. Hopefully, these lessons will help you as you embark on your journey to raise capital....

I understand that every company in every domain views and uses KPIs and metrics in a slightly different way. While I'm going to talk to you about how I leverage them in my work, don’t feel this is the only way you can do it....

Alongside serving our customers, a key part of our roles is innovation. We want to challenge ourselves to be more strategic, impactful, and intentional with our customers in a way that adds value to their world and drives growth in our business....

I want to help you to be the best in SaaS, but what does it mean to be the best, and how do you know if you’re on the right track?...

If you’re starting out in SaaS, you’ve probably wondered how you can bring your payments in-house. How can you cut out those pesky financial middlemen that are eating away at your bottom line?...

Today, we’ve moved into subscription models that are sold both to businesses and individuals....

At Klarna, we’ve certainly built up our credibility in terms of utilizing growth. Don’t believe me? Well, we managed to go from 500,000 to 5 million users in one year....

Building strong customer success teams is so important. Every good team has to have a strong strong foundation supporting it!...

In this article, I’m going to be discussing my favorite topic: customer success. We’re going to talk about growth in customer success and how customer success can accelerate value realization and growth for you and your customers....