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I understand that every company in every domain views and uses KPIs and metrics in a slightly different way. While I'm going to talk to you about how I leverage them in my work, don’t feel this is the only way you can do it....

Alongside serving our customers, a key part of our roles is innovation. We want to challenge ourselves to be more strategic, impactful, and intentional with our customers in a way that adds value to their world and drives growth in our business....

I want to help you to be the best in SaaS, but what does it mean to be the best, and how do you know if you’re on the right track?...

If you’re starting out in SaaS, you’ve probably wondered how you can bring your payments in-house. How can you cut out those pesky financial middlemen that are eating away at your bottom line?...

Today, we’ve moved into subscription models that are sold both to businesses and individuals....

At Klarna, we’ve certainly built up our credibility in terms of utilizing growth. Don’t believe me? Well, we managed to go from 500,000 to 5 million users in one year....

Building strong customer success teams is so important. Every good team has to have a strong strong foundation supporting it!...

In this article, I’m going to be discussing my favorite topic: customer success. We’re going to talk about growth in customer success and how customer success can accelerate value realization and growth for you and your customers....

Juliette Denny, CEO at Growth Engineering, outlines Artificial Intelligence in detail, including how it can be used to push boundaries in SaaS....

Tamara Grominsky, Chief Strategy Officer at Unbounce, outlines a dynamic strategy for building an awesome product marketing team....

I’m going to break down the many pricing and packaging pitfalls into 10 common mistakes. I hope after reading, you'll be able to spot these mistakes early, and this will help you to execute pricing and packaging with realistic goals that are deliverable....

Scaling your data team is a fairly complex topic, Greg Waldman, Senior Director of Business Intelligence at Toast, is here to break it down....

Malin Skoglkund, VP of Sales and Customer Success at Meltwater, has developed and promoted somewhere close to 100 customer success managers and directors throughout her career, and she's here to tell you how....

In this article, I’ll discuss org design and specifically restructuring sales enablement to mimic a traditional product dev team in order to build the sales enablement organization in a way that makes accessing investment dollars based on proven outcomes achievable and maximizes your impact....

I want to talk about value propositions because I think most out there suck, they really do. I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, taking you through how we approached it step by step....