Membership content

The best reps are always taking calculated risks to sell outside the ICP. They're always trying to find that next buyer, next industry, and next use case where your product doesn't quite fit....

You may have heard about DEI. It's kind of a buzzword at the moment. It stands for diversity, equity, and inclusion. Honestly, even though I’m in this space, I sometimes get bored by it. I look at the posts on my LinkedIn feed, with all their jargon, and I don't always know what people are saying....

Firstly, why is onboarding an important topic for all of us? It’s simple. If you have a new customer, the first partnership they experience with your team is this onboarding and implementation journey....

I'm Jeffrey Vocell, Director of Product Marketing at Iterable. Prior to this, I led and grew the product marketing team for six years at HubSpot, as the company went from pre-IPO to where it is today....

My name is Sushma Zoellner, I’m the Co-Founder at Kultivation, a growth acceleration practice that helps companies and people grow their businesses and careers. In this article, I’ll talk about the framework around career management my co-founder and I captured through our combined experience....

When I first joined the customer success team in the Singapore office quite a few years ago, I'm not going to lie, I honestly didn't know what customer success was. I spent a while trying to figure this out....

I'm really excited that Sales Enablement Collective reached out, and that I get to connect with you today on sales onboarding 101. If you've never built onboarding, then this presentation is for you....

I'm Bozena, Director of Marketing at Maze, and I'm the host for today's chat with Valeria, Senior Marketing Manager for Customer Marketing at Zendesk - and, as of September 2022, is now working on customer marketing programs at Airtable....

My name is Gerry Hurley and I lead sales enablement globally for Tripadvisor’s B2B business. I'm honored to have the opportunity to share our approach to fast-tracking new hires to productivity....

Hi, I'm Nick Knuppe, Product Marketing Lead at Mollie, and I’m going to talk you through a topic I'm extremely fanatical about: Go-to-market – more specifically, how to launch an API into a market (or several markets) and keep it there....

Valentina Thörner, Head of Remote and Support Quality at Klaus, maps out how to introduce strategic change in SaaS product teams....

In this article, customer advocacy experts Jeni Asaba and Jennifer Susinski discuss how to make loyal champions out of your customers....

I’m David Collard and I work at LinkedIn, where I lead the customer success team for our global clients' program out of EMEA. I've been working in and around customer success for about six years now, and in that time, I've seen considerable growth and change in our industry....

In this article, I’ll talk about how to adapt to anything and how to be a product chameleon....

In this exclusive article, Senior Product Marketers Shishir Agrawal and Abishek Bathla tackle the delicate art of product market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation....