In my honest opinion, most value propositions out there suck, and in this article, I’ll tell you why that’s the case, where and why companies go wrong, and how to get value propositions right.

I’ll share a case study from my own experience crafting a differentiated value proposition at my organization, and take you through how we approached it step- by-step as an indicative example for you to take back to your own workplaces.

My name's Abdul Rastagar and I want to talk about value propositions because I think most value propositions out there suck, they really do.