This article was transcribed from a fireside chat at the Customer Marketing Summit in 2019.

In this article, Jeni Asaba, Sr. Manager of Customer Engagement & Advocacy at Jamf, and Jennifer Susinski, Global Customer Advocacy & Experience Manager at Taulia, discuss:

  • Customer advocacy vs. customer marketing
  • How to create a customer-first mentality
  • What it means to give your customers a seat at the table
  • Some tips and tricks for success