This article is based on a talk given at the Future of SaaS festival 2022. Catch the full unedited presentation right here.

In this article, I want to discuss brand demand and advocacy. I know what you’re thinking: “Here’s yet another thought leader trying to talk about the next big thing,” but you probably haven’t heard of event-led growth (ELG), an exciting way to engage and grow your community!

Before we dig into that, let’s break down our main talking points: