Whether you’re a persona first-timer or veteran, B2B or B2C, this course is packed with the practical tips, real-life case studies, and expert advice you need to create, use, and roll out game-changing personas.
We all know that SaaS orgs, especially start-ups, want to grow and scale quickly, with many solely focused on rapid customer conversion.💰But the importance of customer retention for revenue growth should never be understated. The only problem is, customer retention is a tricky art to master..
First, you’ve got to put yourself in the shoes of the customer and visualize their journey with your product. But how do you get there? You’ve got to master your personas.
With this comprehensive course, jam-packed with exclusive insights by industry giants such as, IBM, G2 and Redgate, we’ll help you kickstart your persona strategy, starting with fundamental details like: What they are and when to use them… and then we’ll send you speeding to the finish line with the ultimate goal: how to create and roll out personas as part of your product strategy. 🏁Enroll now
By professionals, for professionals
Here at FoSaaS, we’re home to the world’s largest community of founders, senior execs, SaaS leaders and more. By a long way. And we don’t let that go to waste. Our persona masterclass has been built with the support of orgs like Klue, IBM, Redgate, and more!
P.s. If you need help convincing your boss so you can be the next logo, we've done the hard part for you here.
"One word. WOW!!!! And I mean WOW! I wish I had this when I built personas the first, second time. It would shorten the cycle of marking them by weeks. Months."
- Igor Kranjcec, Head of Marketing, Mediatoolkit
What we’re offering you
Expertly crafted and curated by some of the world’s leading product marketing minds, this course is bursting with tried and tested strategies, so you can skip what doesn’t work and cut straight to what does. But that’s not all we’re offering you. You’ll find:
📚 5+ hours’ worth of course content.
💻 2+ hours’ of bonus footage featuring orgs like IBM.
🔎 Tons of real-life case studies throughout.
✍ Marked exams at the end of every module.
🏅 Official persona certification if you pass all the exams.
By the end of this course
As well as becoming a fully-fledged persona guru, we’re not just offering you knowledge, we’re giving you actionable strategies, so you can leave your mark on the industry.
You’ll come away with the ability to:
🛠 Create, build, and deliver personas that actually work
📈 Extract and mine data that drives bottom-line impact
💪Boost your entire company’s product, marketing and sales efforts to the next level
🧩Align everyone in your org rallied around your personas
💰Demonstrate the tangible value that personas deliver
All this and so much more! Take control of your persona roll out, get persona masters certified today. 👇Get certified