Members-only Leadership & Strategy Your ultimate SaaS reading list Take a journey with us, off the beaten path with a selection of the best SaaS reads out there, compiled in part by our Slack community....
Members-only Leadership & Strategy Top 5 reasons why startups fail and how to avoid them While it’s true that competition in the SaaS market is fierce and competitive, there are steps you can take to give your product the best shot at SaaS super stardom....
Members-only Marketing How to build and structure your B2B SaaS marketing team Here, we’re gonna show you how to structure your marketing teams to achieve maximum synchronicity....
Members-only Leadership & Strategy How you’re demotivating your team and how to turn things around Few things are as costly and disruptive as managers who kill motivation.It’s said that “people don’t leave jobs; they leave managers” and the stats back this up: 70% of an employee’s motivation is influenced by their manager, according to Gallup....
Members-only Leadership Strategies How leaders with non-SaaS backgrounds can shape the future of SaaS Want to break into SaaS? Here are some expert nuggets of advice for those transitioning into the SaaS world....
Members-only Organizational Change Change management in product teams - a discussion When leading a large change, you have to make it clear how it's going to impact both customers and your team. Here, 3 leaders discuss their strategies....
Members-only Customer Success Customer advisory boards and feedback loops [Q&A with Dropbox] Customer Advisory Boards allow customers to give candid feedback on their experience with your company, and we spoke with Bree Bunzel, Head of Global Customer Marketing at Dropbox, who answered questions around building Customer Advisory Boards and customer feedback loops....
Members-only Leadership & Strategy Are remote CMOs the future? Liam Martin, CMO and Co-Founder of Time Doctor, discusses the future of remote working, what it means to CMOs, and what they need to build a successful remote marketing team....
Members-only Product Management How do you create a product function from scratch? Transforming a company to a product-led approach is no easy task. Especially when your first job is building out the product department itself....
Members-only Marketing B2B marketing events strategies: before, during, and after B2B events are paramount for networking, generating high-quality leads, increasing brand awareness, and reaching a large target audience. The majority of event marketers believe events are the most effective marketing channel over emails, content, and digital marketing....
Members-only Leadership & Strategy How to raise the price of your product There are some instances when it’s necessary to raise the price of your product. While it may seem like a risky tactic, there are ways in which you can introduce new pricing parameters without alienating customers and increasing churn rates....
Members-only Leadership & Strategy Customer education needs more - introducing the Intellum framework Over many years of working with some of the largest companies to deliver their educational programs at scale, we recognized a pattern in the structure of the most successful programs....
Members-only Leadership & Strategy From startup to scale-up [Q&A with Proposify] The shift from a startup to a scale-up SaaS business can be a bumpy transition. Luckily Kyle Racki, Co-Founder and CEO of Proposify, is on hand to talk us through the right time to transition, learning to let go and the scale up mentality....
Members-only Leadership & Strategy How to re-onboard customers lost to churn It can feel like an up-hill struggle, trying to re-engage customers who’ve been lost to churn and are therefore no longer part of your clientele. It’s a situation all businesses will find themselves in at some point. The solution? Have a strong customer success strategy in place....
Members-only Leadership & Strategy How to price a product and introduce discounts Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....