Members-only Customer Success & Onboarding How to build a more personalized digital consumer experience In this article, I’m going to show you how to create a more personalized experience for your customers. There are many different factors that go into this, but don’t worry, I’m going to break it down into a few easy-to-digest talking points...
Members-only Customer Success Why should customer success be at the heart of SaaS strategy? SaaS companies are missing a trick by not implementing a customer success strategy at the core of their operations. Check out this article to find out why....
Members-only Customer Success & Onboarding The strategy of onboarding In this article, I’ll talk about onboarding both on a technical and strategic level, how we can flip the script for deeper impact, what onboarding is not, and I’ll finish by introducing the concept of re-onboarding....
Members-only Customer Success & Onboarding How to perform customer-centric onboarding at scale while maintaining personalization [Paula Mendes, HubSpot] Paula Mendes, Senior Customer Onboarding Specialist at HubSpot At Hubspot, we recently overhauled our customer onboarding strategy after having identified the status quo...