Customer Success & Onboarding

Looking at the entire customer journey and lifecycle; from the first interaction to onboarding, delivering satisfaction, renewal, and upselling.

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How to build a more personalized digital consumer experience

In this article, I’m going to show you how to create a more personalized experience for your customers. There are many different factors that go into this, but don’t worry, I’m going to break it down into a few easy-to-digest talking points...

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Customer Success

Why should customer success be at the heart of SaaS strategy?

SaaS companies are missing a trick by not implementing a customer success strategy at the core of their operations. Check out this article to find out why....

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Customer Success & Onboarding

The strategy of onboarding

In this article, I’ll talk about onboarding both on a technical and strategic level, how we can flip the script for deeper impact, what onboarding is not, and I’ll finish by introducing the concept of re-onboarding....

How to perform customer-centric onboarding at scale while maintaining personalization [Paula Mendes, HubSpot]

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Customer Success & Onboarding

How to perform customer-centric onboarding at scale while maintaining personalization [Paula Mendes, HubSpot]

Paula Mendes, Senior Customer Onboarding Specialist at HubSpot At Hubspot, we recently overhauled our customer onboarding strategy after having identified the status quo...