I've developed and promoted somewhere close to 100 customer success managers and directors throughout my years, and I'm here to tell you how.

I graduated from college in 2008 and started my first job in finance just as the financial crisis was kicking off. In Sweden, they have a law that states when you have to do layoffs: the last one in has to be the last one out.

Being that I was fairly new, I was let go. I cried for an afternoon or two, then I started interviewing for new jobs.

About a month in, I went to interview for a SaaS company, it was a panel style interview with six people sitting in front of me.

I had a tiny bit of sales experience from a whole other industry, I have zero tech experience and I was 25 years old and really nervous.

The VP told me:

“If we give you a job offer, it's not for you to be a sales rep. It's for you to help us grow this company and take it to the next level. We only promote from within. We only hire people who have the potential to step into a management role to help us fuel our growth.