Maggie Crowley gave this presentation at the Future of SaaS Festival, when she was Senior Director of Product Management at Drift.

If you're looking for a sugar coated fairy tale, you won’t find it in this article. This is designed to be a real no-nonsense guide on how to ship on time, every time.

Forget the bells and whistles, we’re gonna zoom right on the hard nuts and bolts that make the process run smoothly.🔎

Aims of this article

When I say nuts and bolts, I'm talking about tactics, of course.
I'm going to share:

  • The tactics that I've used to help with different parts of the system.
  • The tactics that helped me hit dates.
  • How to build momentum for the company.
  • How to make sure we’re shipping what our customers love!