This article is based on a presentation given at Future of SaaS Festival 2022. Get the full talk OnDemand right here.

My name is Gerry Hurley and I lead sales enablement globally for Tripadvisor’s B2B business. I'm honored to have the opportunity to share our approach to fast-tracking new hires to productivity.

In this article, I’m going to give you an insight into our onboarding process for our SMB business unit in the hope you might find some relevant learnings that could enhance your own onboarding process.

Before I start, I’d like to acknowledge that what I’m about to share is the product of true collaboration among our amazing team at TripAdvisor, spanning my own mighty sales enablement team, revenue operations, go-to-market teams, and sales teams, all with the support of our inspirational leadership.

Let's break down the sections of this article:

  • Context
  • A word of warning: Don’t jump the gun
  • Analysis
  • Design
  • Implementation
  • Impact